Is your business showing up where people actually scroll? TikTok rewards content that feels native to the platform, and what works on Facebook often flops there.
This two-day hands-on course shows marketers how to find and reach the right audience on TikTok, create content that fits the platform, and keep a posting routine going after the class. Participants work on their own brand throughout, so the ideas are theirs to keep.
What your team walks away with
- A working understanding of what helps content get seen on TikTok
- A clear audience and message for their account
- Hands-on practice creating current, trend-aware content
- A content routine the team can sustain after the class
Who this training is for
Marketers and business owners who want TikTok to bring in leads, and staff responsible for social media content.
What participants practise
- Setting up and positioning a business account
- Researching and understanding the right target audience
- Planning content that fits the platform instead of recycling other channels
- Creating short videos with current, trend-aware formats
- Building a realistic posting routine
How sessions run
Two days, in person at your premises or a venue of choice, or live online. Sessions can run in English or Bahasa Malaysia, delivered by an HRDC-certified trainer.
About your trainer
Michael Cheong (Coach Mike) is a corporate trainer from Penang, Malaysia. He is an HRDC/HRDF-certified trainer, a former Meta Certified Lead Trainer (2021), an MDEC eUsahawan certified trainer and an NLP coach, and was listed in “Successful People in Malaysia” (British Publishing House, 4th edition). More about Mike.
What participants say about Mike’s training
Feedback from participants in Mike’s recent corporate training sessions:
“Mike’s energy is really livening up the class, a great atmosphere boosts the engagement and make the learning more enjoyable.”
- Participant, corporate AI training (2025)
“Fun and easy to learn”
- Participant, corporate AI training (2025)
“Interaction and application”
- Participant, Generative AI for Content class (2024)
Frequently asked questions
Do we need an existing TikTok account?
No. Account setup is covered in class for teams starting fresh.
Is this about paid ads or organic content?
The focus is organic content: what to post, who it reaches and how to keep it going.
Do participants need video experience?
No. Content creation is taught hands-on in class, starting from phone shooting fundamentals.
Is this training HRDC claimable?
Sessions are delivered by an HRDC-certified trainer; check with me for your arrangement.
Get in touch to plan a TikTok session for your team.