Posting regularly is not a strategy. When a business spends on ads and content without a clear audience, message or channel plan, the spend is hard to justify and harder to improve.
This two-day course builds the foundation properly: channels, customer segments, funnels, copywriting, SEO, Facebook and Instagram, taught through hands-on group work on participants’ own products. Teams build their own plan in class, not just notes.
What your team walks away with
- A clear map of the digital channels that matter to their business
- Customer segments and a marketing funnel built around their own product
- Copywriting and SEO fundamentals applied in class
- Working Facebook and Instagram business skills
Who this training is for
Teams new to digital marketing, companies building an in-house marketing function, and business owners who want to understand what their agencies are doing.
What participants practise
- Mapping the channels that matter to their business
- Segmenting customers around their own product
- Building a marketing funnel they can explain and defend
- Writing copy with proven structures, applied to their own material
- SEO essentials and hands-on Facebook and Instagram business skills
How sessions run
Two days, in person at your premises or a venue of choice, or live online. Sessions can run in English or Bahasa Malaysia, delivered by an HRDC-certified trainer.
About your trainer
Michael Cheong (Coach Mike) is a corporate trainer from Penang, Malaysia. He is an HRDC/HRDF-certified trainer, a former Meta Certified Lead Trainer (2021), an MDEC eUsahawan certified trainer and an NLP coach, and was listed in “Successful People in Malaysia” (British Publishing House, 4th edition). More about Mike.
What participants say about Mike’s training
Feedback from participants in Mike’s recent corporate training sessions:
“Clear and easy to understand the topics”
- Participant, corporate AI training (2025)
“The content is good and up to date.”
- Participant, prompt engineering class (2025)
“Trainer is interactive and knowledgeable”
- Participant, corporate AI training (2025)
Frequently asked questions
Is this suitable for complete beginners?
Yes. The course assumes everyday social media familiarity and builds the strategy layer from there.
Can the examples be tailored to our industry?
Yes. Group work is built around participants’ own products and markets.
What comes after this course?
Teams ready to work with their numbers can continue to Social Media Analytics and Content Marketing.
Is this training HRDC claimable?
Sessions are delivered by an HRDC-certified trainer; check with me for your arrangement.
Get in touch to plan a Digital Marketing 101 session for your team.