How to increase website traffic from social media? Here are five surefire tips on how you can do it.
It is unbelievable but getting traffic to your website from social media is now a lot easier than getting traffic from other sources.
If you pay attention, you will see the signs all around you. Everybody and their friends and family are on Facebook these days. If they aren’t already, millions of people will be on Tik Tok or some other platform on this ever-changing social trend.
But do we make social media work for us instead of against us, significantly increasing our marketing visibility among other competitors?
I know… sometimes it can be such a headache to manage our own time, let alone time to handle our social media accounts. Producing content that your audience appreciates is one thing but getting them to resonate with it is another matter.
If great content that attracts people on social media to your website is so easy, why aren’t many people successful in this area (content marketing and site traffic)?
Many people believe the more Social Media sites they are on, the better their chances of getting more traffic to their website.
Sorry…this couldn’t be further from the truth. The opposite is true.
The more Social Media sites you are on, the less traffic your site will get.
Here is why: Most people are on only one or two social networks at a time, and the rest of the time, they are on “Facebook stupor” or on some other network they are not really paying attention to. Therefore, if you are on 100 different sites, you will lose most of your audience because they are definitely not paying attention to all of them.
Getting traffic to your website is essential because it will tell you that at least some of your prospects or customers are interested in what you offer.
So How Do You Increase Website Traffic From Social Media?
This is the first step toward content marketing and selling them on becoming a customer and hopefully a lifelong one.
To increase website traffic from social media, you have to get people thinking about you in the right way.
Communication is crucial, and with all the people on social media, there are plenty of opportunities for you to take your traffic sources to the next level.
With over 3 billion active users, no website on the Internet cannot be found by someone (if they know what they are looking for). This makes it possible for you to get traffic from all around the world.
However, it doesn’t happen automatically. You have to work at it like crazy (welcome to digital marketing). But I bet you wouldn’t believe how simple it is once you know the secret. So, let me give you five sure-fire ways to use social media to increase website traffic… without even trying!
1. Make Your Content About Your Audience, Not You
One of the biggest mistakes I see people make when getting started with social media marketing is… they think it’s all about them.
They sit down with their computer or smartphone in front of them…. and…. they just start posting away.
This is a big no-no.
You should be creating content for your customers, not for yourself.
If you do it right, the content you create will be so helpful and valuable to your customers, they won’t be able to stop talking about it, and they will tell all their friends and family about it.
The power of word-of-mouth advertising has never been more substantial.
Creating useful, helpful, and informative content makes it easy to get people to talk about you on social media.
It’s like this: When people are hungry, they will eat. When people are thirsty, they will drink. And when people are satisfied, they will tell others about it. This is how you spread the word about your business.
Always write content that attempts to satisfy the needs and desires of your audience… that’s how you get them hungry for more of what you offer.
It indeed speaks a lot about your professionalism and authority in your niche, which would ultimately help increase website traffic to your site.
2. Post New Content Regularly on Your Social Media Channels to Increase Website Traffic
Posting often on your site brings more good to you than harm. However, it doesn’t mean spamming your audience with all sorts of posts for the sake of getting more content out.
If you are posting a good copy, your posts will surely be noticed. And, if you are writing excellent copy, people will come to your website to read what you have to say.
And… it’s the same if you are posting bad copies as well.
People will just ignore them and wouldn’t even bother visiting your website, so if you post, make sure your quality remains the same.
The rule of thumb is to post often, and it’s easy to do once you have a plan in place. Just post what you want to post on your social media platforms.
How should you go about it?
If you sell something, post an update every week or two with the latest inventory, or a promo, or an educational piece (like a tutorial) that your audience will find of value.
Giving advice is excellent too! Try sharing a new tidbit of advice every day that brings value to your audience. If you have a newsletter, post a new instalment every week. If you have a blog, post fresh content often.
That’s the way how digital marketing works—and the marketing efforts are continuous.
The point is to use social media to keep these communicative “funnels” constantly flowing towards your website or specific blog post with your own unique approach and content. That way, you can gradually increase website traffic through these social windows.
3. Are You Using Your Social Media To Promote Your Website?
Using social media to increase website traffic is like putting on a new dress to prom.
You should use social media to promote your website or some related aspect of your website. After all, you want people to have an idea about what you’re doing while socializing on these platforms.
You can use a lot of different techniques to do this.
Here are just a few: Post a link to your website (or some of your recent posts) in your status updates. This will alert your followers that you are active in social media and fresh content for them on your site. Yes, they may not click on the link right away, but over time they will.
Use Hashtags that are related to your website.
If you have a big following on hash-taggable platforms like Twitter, Instagram, Tik Tok, and LinkedIn, try using hashtags in your posts to alert your followers you are talking about certain topics. For example: #motherhood, #dropshipper, #familylife, #penangblogger, #foodblogger, #handicraft.
Always include a link to your website or blog post after that to increase website traffic opportunities.
This will create curiosity and help readers understand more about the content, and those interested will surely bite. That’s organic traffic for you!
It’s also suitable for the social algorithm and keeps your social media post index-able and searchable for your future audience.
4. It Is All About Reach and Engagement
How do you know if your social media posts are reaching your audience and impacting them, leading to increasing traffic to your website?
It’s time to think like a scientist.
But where do you start? You can begin by analyzing your current progress. Here is a list of questions that you might want to ask yourself to see if you are on the right track:
You can use Google Analytics to get free insights about your site traffic, among other excellent tools out there, but that requires some technical “know-how” skills beforehand. If you have an insight tool like Facebook Business Manager, you can get more data on this.
A simple way to overview this is to see how your audience engaged with your post. The more engagement you get, the better reach you will have.
But what happens if you don’t have engagements yet?
You have to build them.
One surefire way is to get people to comment on your content!
Commenting is the lifeblood of social media. It’s how we build relationships, and it’s how we keep in touch with our friends and family.
Most of all, the social algorithm loves it!
It’s a social signal that tells the algorithm, “Hey, this is good stuff because people seem to engage with this post! Amazing! Let’s show this to others too!”
You can also comment on other people’s post that is related to your niche too.
You don’t just simply put in your website and hope that they will click to increase website traffic.
No, you don’t do that because it can seem spammy and ingenuine.
It may seem that yo are just spamming your site address just to increase website traffic – and that’s not an impression you want to leave.
So how do you do it?
Say they have an issue with dirty and unclean water and looking for recommendations for a water filter for their home- and of course, you happen to be selling one.
You can comment and show some expert tips and recommendations. Your helpful suggestions are sure to attract the attention of other readers (besides the person whose post you are commenting about) who are having the SAME issue too!
But there is a difference between commenting on someone else’s post and commenting on your own content. When you do the latter, you can attract a whole new audience.
Let’s say you are selling water filters. You write a great sales pitch about your water filter and publish it on your website. Someone comments on that post something like this: “That is a great sales pitch. I wish I could also have such a water filter to solve my dirty, unclean water situation at home.”
Bingo! Now you’ve got yourself a customer who might be interested in purchasing a water filter through you…because you’re the expert mah
How will he find out about your water filter? Simple… By Clicking The Link! You see, that person didn’t know about your product (water filter) until he read your comment.
Engage, reach, and repeat. That’s the way to ride the waves of social media engagement and increase website traffic too.
5. Soft Selling Is Key to Social Media
People think they can get traffic to their website by buying it.
They really think they can buy ways to increase website traffic.
This is like saying you can buy love.
It’s not true.
You can’t buy traffic. Yes, you can pay for ads and hopefully attract traffic, but when the paying stops, the traffic stops too. The only way to “get” traffic is by giving people something they want to read or watch.
Being overly promotional (using all those “techniques” which don’t work)
Don’t think about getting traffic from social media in the same way you think about getting it from the “old-fashioned way” (i.e., by “over-selling” your website).
That’s not how it works.
You see, most of the people using social media are hungry for a “real” connection, but they will know if you’re a phoney if you try to use it to sell your website. They will be able to tell the difference between a genuine connection and a false one.
Social media is for flirting, not for commitment.
It’s not something you can bluntly use just to “increase website traffic”
It is not the place for serious relationships or commitments. Your audience may not be ready to commit to anything during this time, as the purpose of browsing social media is to have fun and be entertained.
Instead, use social media to help them get in the right mindset to make a purchase. Interact with your readers.
Answer their questions and give them helpful advice.
Keep your sales message crisp and to the point…and always remember… People will not buy from you unless they feel some type of emotional connection to you and your offer.
So if you want to promote your website, be professionally upfront about it while showing your authority in your niche…tying it all back to your website to draw traffic toward it.
You will see that this will help gradually increase website traffic because your marketing content is acceptable, easy and digestable.
6. Join the Right Social Groups – It Helps to Increase Website Traffic Too
I know I said five, but here’s a bonus tip for you!
Build your network by joining groups that interest you on social media. These include forums, communities, and pages related to your niche. Once you are connected, participate in the discussions and make friends.
This will help you learn about new ideas, strategies, and opportunities. You will also gain reputation and recognition, which can lead to more traffic and sales.
Join groups related to your website or, if you are writing about something totally unrelated, join a group of interest such as
- Penang Foodie Group
- MYVI CLUB MALAYSIA®️
- Digital Marketing Malaysia
- Penang Lang Penduduk Pulau Pinang
- Malaysian Association of Professional Trainers and Coaches
and other groups that are related to your topic, niche, and interest.
Joining groups related to your website or your niche will help you connect with people with similar interests, and you will get some free traffic from their memberships too!
You can also join groups related to your primary keywords. It will help you connect with people with similar interests, and you will get some free organic traffic from their memberships too!
What happens when they come and check you out?
Boom! These visitors help to increase website traffic organically as well.
Another content marketing tip is to post helpful, encouraging, and valuable comments on other blogs from other bloggers of the same niche. It will get your site noticed by the bloggers, and they may link to it, giving a backlink that allows you to reach their audience and boost the ranking of your website.
Hot Tip: Set up Google alerts for your website and any of your primary keywords. This will send you an e-mail whenever someone mentions your website so that you can respond and engage with them in real-time.
Which Social Media Sites Are Most Effective to Help Gain More Traffic to Your Website?
- Facebook – The #1 social media platform which is now known as “Meta.” We are diving into Metaverse, so learn to swim and explore it;
- Twitter – Get in the conversation happening all around the world;
- Instagram – Set up a business account to get analytics and insights;
- YouTube – Set up a YouTube channel. Tho it may not be directly related, but your content will help draw people. Remember to leave links and mention your website in your videos as it will eventually lead and increase website traffic as well.
- Tik-Tok – One of the hottest platforms for organic reach at the moment. Set up a business account to get analytics and insights;
- Pinterest – Start a Pinterest board. It helps to increase website traffic because interested parties will click to check out what you have to offer.
- LinkedIn – A professional platform where you can connect with others and even create a LinkedIn group;
- Reddit – An exciting forum to share ideas and thoughts with a network of communities where people can dive into their passions, interests, and hobbies.
Undeniably Attractive Social Media Posts Leads to Increase Website Traffic
But you got to be intentional and strategic about it.
It’s a big misconception that they will rush to buy if you tell the world how fantastic your product is. The truth is that sometimes it takes a nudge to get people going in the right direction. And often, the best way to sell something is to describe the benefits to the buyer.
The best thing is that you can do this with social media.
Your audience needs more convincing, and social media is the right place to do that without intruding into their lives and being too “salesly”.
The first step is to create a strong reason why the buyer should want what you are selling. Next, back up your reasoning with facts.
Facts that you can verify independently with social media posts.
Let your sales pitch be backed up by curious, interested people who will be drawn to your site by the benefit of the info you provide.
You see…people don’t care about your message until they understand the value you offer. In the beginning, you should be talking about how your product or service can help your prospects achieve their goals. Once they understand the value, they will be more likely to buy from you.
Your readers will eventually be nudged and drawn to your website…creating the volume of traffic you want.
Don’t be confused about ways on how to get more organic traffic to your website anymore.
With the 5+1 bonus steps above, you’ve got the ways on how to use social media to increase website traffic to your website.
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