What are the benefits of online marketing to customers retention or loyalty?
Indeed, marketing online gives you a great advantage over your competitors. It is the cheapest and most effective way to promote your business through mass marketing.
HubSpot reports that companies that blog generate 67% more leads than companies that don’t blog, and people remember brands after five to seven impressions.
It is important for all businesses, especially small local businesses, to use online marketing.
But do you ever feel lost when trying to increase sales? Have you ever wondered what the best thing would be to do when marketing products or services?
It is important because… the answer can be found in the simple act of giving prospects and customers more information. If you give people enough information, they will naturally make a more confident decision. In fact, if you offer enough information, they will become so confident that they will demand and buy from you without any other pressure whatsoever.
This happens all the time. People are so desperate for simple answers to complex problems, that they will not hesitate to pull out their credit card and buy whatever you are selling them… no matter how badly they need or want what you are selling!
It is just too bad for them that they cannot be given a simple answer because simple answers are almost never as powerful as complex ones.
The truth is – giving people answers that are too easy for them almost guarantees they will not buy from you.
But giving people answers that are difficult for them almost guarantees they will buy from you… and buy BIG!
But what is the reason that triggers more people to buy when they view something online?
It’s the magic of instant gratification.
Ice Cream and Instant Gratification: Mixing The Benefits Of Online Marketing to Win Customers
If people can benefit from a sales pitch almost immediately, they are much more likely to continue to buy from you.
They will feel a sense of confidence that what you are offering them will give them a real benefit. This, in turn, will lead to your clients having more confidence in you as a seller. And this will lead to them becoming loyal customers.
In effect, what you are trying to do here is to create a “trickle-down” effect. The more convinced your customers are, the more money they will spend with you.
Instant gratification is significant. If people can benefit from a sales pitch almost immediately, they are much more likely to continue to buy from you in the long run.
Have you ever noticed how people like to eat ice cream on hot days? It’s because they get instant gratification. They eat the ice cream, and then, after that, they get hungry again and have to go and do something else. For many people, this “something else” is exercise.
So, in a sense, eating the ice cream is “fun” for the moment, but in the long run, it helps them to doesn’t help them lose weight. But they got what they wanted, which is the moment of pleasure.
The same is true with marketing. People like to buy things immediately that give them instant gratification.
This is why multi-level marketing is so successful.
People get excited about making money almost as fast as they get excited about eating ice cream on a hot day.
And just as people will continue to eat ice cream even though they are now hungry, so too will people continue to buy from you even though they are no longer 100% convinced they will benefit from doing so.
But what happens when you are not able to provide an “insta” experience?
Did you know that 14 to 25 percent of consumers use social media, mobile phones, and blogs to discover new solutions, products, and brands?
These are the ones that are looking for something and want them instantly.
If you don’t have an online presence (or just “not there”), your customers will move on to the next best thing – which is someone willing to engage them in a conversation. You will have lost their confidence, and they will go off and buy your competitor’s product instead.
But when you use online marketing, it gives people instant gratification by letting them see results almost immediately. It helps increase the likelihood they will continue to buy from you in the long run.
In this article, we will be discussing some of the best ways to give people more information without making it overly complicated for them.
This will give them enough confidence to pull out their credit cards and place an order with you, without any other pressure whatsoever.
This technique also works for B2C and for local business owners looking to market to a wider customer base.
So, if you want your customers to make confident buying decisions and increase your sales, then read on
Understanding the benefits of online marketing to customers will take you to the next level to gain the confidence of your customers.
But Who Are Your Target Audience and How Does It Benefit Your Online Marketing to Win Customers
You can’t sell to people you don’t know.
To get to know your target market intimately, you’ve got to be a good listener.
No matter traditional advertising, offline marketing, or Internet marketing campaign.
It’s the same.
Here’s a simple way to do that.
Ask your customers and clients what they want more than anything else. Pay close attention to the answers. You’ll unearth hot buttons, needs, wants, and desires that you could sell
If you don’t listen to what your customers or potential prospects are saying, you will miss the boat and the chance to connect with them naturally. You will fail to identify the problems they have and the most efficient way to solve those problems.
You will still need to pay for expensive paid ads while not tapping into natural organic traffic.
Worst still, your pitch will be off-target, and you will fail to forge the bonds of understanding and rapport necessary to create lifetime customer loyalty.
There are no benefits of online marketing to customers if you don’t know them
Therefore, before beginning with forms of marketing, even if you know all the digital marketing platforms with all the digital marketing tools, it will be fruitless if you do not know your target audience, chiefly your potential customers.
It is an essential aspect of internet marketing that many out there are still struggling with because truth be told, it isn’t easy to know your audience, and it doesn’t happen overnight.
We will go on and cover more about the benefits of online marketing to customers, finding your ideal customers, and laser focusing on your target audience.
But first, if you are still on the fence, here is a list of why you should start online marketing to build customer loyalty and gain their trust.
Here Are 8 Ways Online Marketing Can Help You Gain Customer Retention and Win Their Confidence In You
1. You Don’t Have To Pay Anything To Get Started With Online Marketing
The benefits of online marketing to customers is that it’s free unless you are spending money on advertising. This helps you to reach millions of people without having to spend a dime.
You also test different offers and see which ones work best for you. If one particular marketing effort is not working, you can try something else free of charge.
You can’t do this when you are using “traditional” marketing methods. With “traditional” marketing, you either spend money on an ad, or you don’t test at all.
There is no “testing free of charge”.
What this means for you as a business owner is that you will have the freedom to experiment with more ideas, more concepts, more promotions, and more products and services than you would otherwise have.
This will lead to more sales, a faster rate of growth, and ultimately, a much larger bottom-line profit.
But does free marketing means easy?
It means smart. It means you don’t pay to advertise when there are cheaper (and often better) alternatives.
There are tons of social media platforms, online tools, and aspects of internet marketing that you can utilize to make the best out of your efforts.
2. You Can See Real-Time Results Immediately!
Compared to traditional marketing methods, you can see real-time results with digital marketing because it is measurable.
That’s the advantage of internet marketing.
It’s like having a kid in school who just turned in his homework. Even though the teacher knows it is correct, the student gets instant gratification by seeing his work being recognized right away.
That instant gratification is a powerful motivator for learning and to push you forward.
It is the same with digital marketing. You can know if your efforts are bearing good or negative results-and alter them on the fly.
By knowing in real-time if your efforts are working, you will be instantly more motivated to continue to improve your marketing efforts.
You will also be able to measure the results of your efforts in a meaningful way and provide instant gratification. This will lead to a more rapid and continuous improvement of your marketing results.
Compared to traditional marketing, you cannot see such immediate results and reactions from your target audience.
Indeed there is a difference. That’s the advantages of internet marketing.
If you don‘t see real-time results from your efforts, you will get demotivated. You don’t know if what you did was worth it or not and if you should put extra effort in.
But when you know if your efforts are working in real-time, you will be instantly more motivated to continue improving your marketing efforts.
You will also be able to measure the results of your efforts in a meaningful way, which provides instant insights into the results from your efforts.
This will lead to a more rapid and continuous improvement of your digital marketing performance.
3. You Don’t Have to Wait for Anything. You Can Market Even When Everyone Is Sleeping!
There is no such thing as “the right timing” for a marketing campaign.
One of the main concerns when it comes to marketing is…. timing. However, you don’t have to wait for market changes because digital marketing works at any time, anywhere! If you build it, your target audience will come.
If you create enough value, people will find you.
You don’t need to guess what people want, you don’t need to wonder if they’ll respond to your offers, you don’t need to create campaigns based on hunches
You can rely on your customers themselves to tell you what they want to buy. This is one the of biggest benefits of online marketing to gaining customers and growing your leads.
Create enough value, and people will find you.
These are valuable leads that are coming to you at any given the time of day.
Many marketers live their entire careers waiting for the perfect market conditions before launching a new marketing program or campaign. The problem with this approach is that it takes too long to see results.
The average lifetime of a marketing campaign is about 1-2 months.
You can’t wait years and years for the market to be “just right”. There will never be perfect market conditions in which your customers are 100% ready to buy from you.
To gain customers’ confidence, all you need to do is get in front of them when they are ready to buy from you. If you do this, then you can capture sales at a very high conversion rate.
You’ll also have the luxury of being able to test different messages, offers, and campaigns much more quickly than if you have to wait for perfect market conditions.
However, if you rely on market changes to determine when to run your campaigns, then you may find yourself constantly launching campaigns when your customers aren’t ready to buy. You are certainly not leveraging the benefits of online marketing to reach customers effectively.
This means that you’ll launch campaigns that bring in lots of profit but are short-lived.
It then becomes very tedious as you’ll have to launch another campaign because the first one has “worn off” and your audience is no longer interested.
This will leave you with tons of extra marketing budget that you have to play with for long periods.
Instead of creating value that lasts, you’ll be juggling with unsustainable value. You’ll always be living on the “edges” of the markets, jumping from one to the other.
What you want to do is get in front of your customers when they are ready to buy from you
Create enough value that they can’t help but tell their friends, co-workers, family, and everybody about your business.
The problem is, you can’t always predict when this will happen.
But you can create enough value that your customers won’t need to wait for perfect market conditions to buy from you.
This means that your campaigns will run longer and bring in more profit over a much longer period. You’ll have the luxury of being able to run more tests without worrying about whether your customers will respond or not.
Instead, you’ll be able to test messages, offers, and even different pricing structures.
This way, you’ll be able to create a sustainable natural cycle of high sales volume, leading to more profits over time.
When done correctly, you’ll create value that lasts and not something that is fleeting. This means that your customers will tell their friends, family, and co-workers about your business for years to come. And these people will be telling their friends, family, and co-workers about your business.
This means that you’ll have an endless stream of new customers coming to you without striving or managing heavy marketing campaign projects. (no more needing extra unnecessary special offers or gimmicky advertising campaigns)
All you have to do is create more value and let your customers do the rest!
4. Payment Gateways Like Credit Card Transactions Make Life Easier
Have you wanted to buy something, but it’s so hard to pay for it? Frustrating isn’t it?
Imagine that is what your customer might be feeling too.
A good payment gateway makes doing business with you as easy as possible for your customers. It cuts out the hassle and guesswork of having to send you money.
It makes paying you much faster and less complicated. And it makes receiving payments from you much more straightforward and hassle-free for them as it should.
But why is this important for your customers, especially for digital marketers like yourself?
The internet has made doing business with a merchant easier than ever before. But there are still too many “hassles” for many online business owners.
Hassles like waiting days or weeks for customers to pay, worrying about fraudulent activity, getting charged extra by their bank because of “high-risk” online transactions, and so forth.
The internet has removed the distance between you and your customer. However, there are still too many obstacles in the way of a profitable business relationship.
A good payment gateway gets rid of these obstacles.
What happens if you don’t have an online payment gateway for your customers?
You will continue to struggle with money issues and problems. Your business will be filled with stress and worry over money.
You will constantly be fighting fires, trying to put out one fire only to have another one start up somewhere else.
This constant state of turmoil is exhausting, and you will eventually wear out. And it will prevent you from enjoying the simpler things in life, like spending time with your family or taking that vacation you’ve been longing for.
But when you use an excellent payment gateway on your digital marketing channels, things change for the better. You will no longer have to deal with tedious hassles like waiting days or even weeks for your customers to make payments to you.
You have to bear the risk of being ripped off by fraudulent activity.
No more having to fight fires all the time.
Life will be simpler and much less hectic for you and your customers, which builds their trust and confidence in you.
5. You Can Use Google Analytics To Optimize Your Marketing Campaigns
Many digital marketers and website owners think that they are getting to know their site visitors when they ask them questions like
- “What is your main interest?”
- “Where did you get interested in my website?”
- “What motivated you to visit my website?”
These types of questions are almost certain to evoke a negative response.
Unless you are using them to help your visitor tell you what they like best about your site, then you can use this information to make your site more exciting and profitable for them. This is benefits of online marketing to reading customers’ reactions.
- Are you customers on mobile apps, or do they prefer using their desktop when interacting with your brand?
- What are the customer shopping habits to consider about?
- What are their interest and their cares?
- Which part of the world are they from?
- How long do they spend on your website, and what are they viewing the most?
Business owners and online marketers who don’t understand what their visitors want often end up with web or social sites that are less useful to them and their target customers.
This usually happens because these web or social site owners are so focused on making their website or social page look professional that they forget the most important thing of all.
They have failed to provide the kind of experience that will be most useful to their visitors.
To begin with, although it is good to get more information about your audience by asking questions about themselves, it may not be the best approach if you are new to them. They may not tell you the truth about what they do for a living or where they work or go to school.
These are all sensitive and personal questions that they may be reluctant to share.
Instead, try to reverse engineer the process.
How do you do that?
Put your focus on what is important to them.
Find out what they are interested in and try to give them exactly what they want. If you do this, they will visit your site again and again… And you will become more and more of an asset to them instead of a nuisance.
Knowing what interests them will know exactly what words and phrases send valuable traffic scurrying to your site.
You’ll also know which headlines, graphics, and other website elements bring them back time after time.
This will help you make your website more profitable. It’s the best way to find out what really works to get people to buy from you leading to more future successful campaigns.
Just by using Google Analytics, you can find out exactly what your site visitors are doing on your site and give them what they want so they can trust you more. Using digital marketing analytics tools is one of the benefits of online marketing to knowing customers’ needs and wants.
This will help you make your website more useful to them and thus more profitable to you too.
6. Sales Run 24/7 – Sleep And Still Gain The Continuous Benefits of Online Marketing To Reach More Customers at Anytime
One of the benefits of internet marketing is that it allows you to run your business from anywhere in the world, and that means you can market 24/7 no matter what the market is doing.
If the market is asleep, you can still be hustling that marketing.
It also means you can market when the market is most receptive to your message. This means your sales will be higher and more consistent than ever before.
It’s almost as though your online marketing schedule is set by the market and not by you!
Marketing always stays relevant. Even if the market changes around you. That’s because human nature does not change.
What people want today are the same things they wanted 100 years ago.
Only the method of getting it has changed.
People still want status, financial security, and recognition for their efforts. The methods may have changed, but the core desires never do.
Customers are always searching for solutions and things, and it never stops.
Why is this important for you?
In today’s interconnected world, people are more aware than ever before. They have more access to information than ever before. And they have more power to change things than ever before.
What was important 10 years ago is still important today. But what is necessary 10 years from now will be even more critical.
It is folly to think your marketing messages will become obsolete because the market changes around you. The only thing that will happen is your sales will fluctuate up and down as the market changes.
You must always be on top of current events if you want to remain competitive. You must adapt your marketing to stay current, or you will fall behind.
What happens if your presence is not felt online and your customers can’t find you when they need something or are too busy to handle them?
You will lose some sales because the market isn’t receptive to your message when you are trying to promote it.
Perhaps when the market is more receptive with strong buy signals but you aren’t promoting your products or service at that time.
In any case, you will be missing out on the benefits of online marketing to retain customers and reach consistent higher sales you could be experiencing.
The only way to make sure your business runs like a well-oiled machine is to be constantly aware of what your customers want and need.
The advantages of internet marketing are that it provides you with a never-ending supply of intelligence from which you can create continuously-reinvented marketing campaigns…all the time!
The only limitation is your own imagination!
7. You Can Target Specific Groups of People and Sway Their Purchasing Decisions
It’s a big world out there, and there are many “fishes” in the sea.
But how do you cast a net to land the catch you specifically want?
Let’s face it.
If someone is searching for something they are totally indifferent to, they will probably not be very receptive to your sales pitch.
On the other hand, if they are interested in what you are selling, you have a better chance of making a sale.
But is it possible to “talk” to a relevant audience who would want to listen to you….and influence their purchasing decisions?
Yes, it is possible through content marketing.
You can reach your ideal customers.
56 percent of consumers are more likely to buy from a brand if they find the shopping experience tailored to their individual needs.
They are looking for a personalized experience.
However, you need to know exactly what groups of people you are trying to attract to your offer.
It also means that you need to know exactly what groups of people you are trying to attract to your offer.
Your offer should be something these people want and will buy.
It must be able to influence their purchase decision.
When you create a profile of your customers, you will be able to identify exactly which groups of people you are trying to attract to your offer. This will enable you to create more relevant and more effective marketing.
Why is it essential to identify exactly who you want to reach among the millions of customers out there?
If you don’t know exactly who you are trying to reach, it is difficult, if not impossible, to create a compelling offer that will attract those people to you.
You may think you are creating an offer that will appeal to everybody, but, in fact, you may be making an offer that will only appeal to a tiny percentage of the people you are targeting.
And that means your marketing for business will be ineffective.
On the other hand, if you know exactly who you are trying to reach, you will create a much more compelling offer.
You would be able to create valuable content that won’t just be mere marketing materials but that has the power to sway purchasing decisions.
This will give you a massive advantage over your competitors.
What happens if you don’t identify your ideal customer profile in your marketing?
You will create a general offer that will be boring and uninteresting to everybody.
BORING and UNINTERESTING.
Your marketing will be kinda-lame, and nobody will buy from you.
Or worse yet, you may create an offer that will only appeal to a tiny percentage of your customers. In which case, you may make a lot of money but have a very tiny percentage of your customers.
You will end up with a lot of customers but very little or no profits.
Profitable or unprofitable, it’s hard to predict.
But think about it. It’s almost impossible to have a profitable business with a lot of unprofitable customers.
But when you know exactly who you are after, you can craft a much more compelling offer that will be interesting and attractive to those people.
This will give you a massive advantage over your competitors. You will be able to make more strategic decisions, demographic targeting, and create profit with fewer people.
This means you gain a happier and more satisfied client base.
A satisfied customer base that has a comfortable shopping experience is critical to the growth of any business.
Happy customers are much more likely to recommend your product or service to their friends and family.
This is one of the best ways to increase your sales volume and accelerate the growth of your business.
It also enables you to create a better marketing experience with a more loyal customer base. Loyal customers are the lifeblood of any business.
They are far more likely to recommend your product or service to their friends and family, and they are far less likely to switch to a competitor.
This is true for all types of customers but especially for profitable ones.
It also puts you in a stronger position to later raise your prices without losing many customers.
Customer profiles are a critical element in growing a profitable business.
Knowing who your customers are will give you an excellent opportunity to show them that you are the industry expert they are searching for.
Because you offer valuable content that caters to precisely what they want, and that’s an online marketing strategy and one of the benefits of online marketing to customers that most people miss.
8. You Can Use a Wide Variety of Media and Digital Marketing Strategies to Promote Your Business
Have you ever wondered how savvy online marketers use so many different types of media to promote their marketing content?
Online marketing has opened the door, and in fact, many pathways so that you can reach your target market easier and faster than ever before vs than only using one type of media.
By using the various digital marketing platforms, you will be able to communicate with more people at once, and you will be able to test different messages and approaches.
This increases the chance of you finding what works best for your business.
Using a wide variety of media to promote your business enables you to find what works best for your business.
But why does using a wide variety of digital marketing tools matter?
If you only used one type of media to promote your business, you would be very limited in the amount of exposure your ads and sales pitches would get.
Let’s say you are selling a product that costs $100.
If you only used one type of media to promote your business, your sales pitch would probably be 100% only of that medium.
That means your sales pitch would have to be super effective. Those who know of it will, and those who don’t know, well…they would still be left in the dark.
However, by using a wide variety of media to promote your business, you will be able to test different messages and approaches.
This enables you to find what works best for your business.
And what works best for your business is what will enable you to make the most profit.
What happens if you don’t use the many various digital marketing methods that are made available?
You will miss out on an essential aspect of internet marketing the opportunities to improve your effort.
But when you use a wide variety of media to promote your business, you will be able to find what works best for your business.
This helps you to spend your marketing budget (and time) more wisely. It also enables you to increase your sales volume and eventually your profits.
What are some of these digital marketing strategies that can help grow your marketing campaigns?
- Social Media Marketing – To establish your social media presence and continuously build highly engaging and shareable content to your ideal customers and relevant audience. This covers Facebook, Instagram, Twitter, LinkedIn, Tumblr, Tik-Tok, and the many more that will emerge.
- Search Engine Optimization (SEO) – Putting your website or content right in front of the people searching for them is one of the benefits of online marketing to customers. It draws valuable traffic to your website, landing page, offers, or content.
- Search Engine Marketing (SEM) – Similar to SEO but in the form of paid advertising, online advertising, or display advertising. You can easily sway purchasing decisions because people who are searching online for something have very strong buying intentions.
- Email Marketing – Keep in contact with your customers and let them know you care. Follow-up emails will help keep customers loyal and provide many opportunities to upsell or cross-sell your offers later.
- Content Marketing – Content marketing strategies will help you continuously deliver exciting and relevant content to your audience over time. It various from social media posts, Instagram reels, or even blog posts (like this)
- Online Video – Educational content is aplenty, and entertainment videos never seem to fade (did you see the latest cat video today?). YouTube is the most significant source to post your videos up as marketing materials, and there are potentially millions of customers just waiting to watch them. You can also use video advertising to reach more people too. Remember to post up evergreen topics that will not go downtrend over time. Who knows….yours might just hit viral and have millions
- Affiliate Marketing – If you can’t sell your products or service all by yourself, why not get others to help you? This is one of the best ways to harness the power of networking to marketing to consumers by getting your product across more channels that are beyond your reach. Every time your affiliates sell something, they get a percentage cut from it. While increasing your sales and customer base helps others earn a good income by selling your products and services.
There are so many more digital marketing platforms to be explored, but I’ll leave that for another article.
The Benefits of Online Marketing to Customers Retention Are Plentiful
Online marketing has opened up a world of benefits of online marketing to customers for most businesses. It breaks the barriers of distance, giving you the ability to reach people all over the world at the lowest cost… no matter how big or small your business is!
It’s the ice cream that people need on a hot day. The “insta” experience gives your customers an instant experience that offers them momentary satisfaction.
That is what online marketing is all about.
It is problems being solved immediately by fast solutions.
It gives you valuable leads organically, so you can save time and 10x your efforts.
Additionally, marketers who consistently publish relevant and valuable blog post content are 13 times more likely to experience a positive return on investment.
Understanding The Benefits of Online Marketing Helps In Your Online Marketing Strategies
If you haven’t used the benefits of internet marketing to promote your business, you are seriously missing out. It can dramatically impact the number of customers you get… plus, it is much less expensive than traditional marketing.
The marketing efforts you have put in are related to your customers’ confidence in you.
You already know how important it is to get new customers and retain existing ones loyal.
Knowing the benefits of online marketing to reach more customers, you now know the secrets of these strategies and can build an online presence that is both felt and credible.
All you have to do is reach out to the online world to explore the new marketing paths that connect you closer to your customers…
Don’t want to miss out on the benefits of online marketing to your customers who want to leverage the most significant advantages of digital marketing tactics?
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