Digital Marketing Training and AI for Work Productivity: Made Easy For Teams and SMEs

Digital Marketing training and AI for work productivity is not just buzz, and it doesn’t have to be complicated. With the right training and the “know-how” on using zero-cost marketing techniques and also leverage on AI, you can play with the big boys too. It helps build communities.

My mission is to help break down marketing, AI and business communication terms and make it easy for you and your team to reach your business and work goals.

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Mike Cheong Digital Marketing Trainer Penang

Social Media Marketing

  • Compelling Content: Creating compelling Social Media Content
  • Data Driven Marketing: Analysing Social Media Trends for content
  • Customer Approach: Restrategizing your approach to from “wow to win”
  • Social Media Platforms: TikTok Marketing, Facebook Marketing, Instagram Marketing

AI for Work Productivity

  • Demystifying AI and how to use it for practical work application
  • Practical Every-day Use: Using LLM’s like ChatGPT, Gemini and CoPilot to boost work productivity.
  • Mastering the Art of Prompting: Utilizing the Six Pillars of Mike’s Signature Program for Effective Prompts.

Content and Copywriting

  • ShareSell: Write content that sells
  • Persona: Identifying Audience Persona using BAD SPY
  • NLP copywriting strategies: Harness the power of the mind to forge deeper connections with others—without them even noticing.
  • Using powerful trigger words: Creating copy that ignites the desire to purchase.

Search Engine Optimizing (SEO) and Strategic Content

  • Keyword Magic: Enter the magical garden of keywords
  • Strategic Planning through data driven insights
  • Audience Engagement: Whats behind the curtain
  • Content Planning: If you have to plan, plan rightly.

Meet your trainer

Who is Mike Cheong?

Michael Cheong is from Penang, Malaysia. Just like you, he is always hungry to learn more because digital marketing, AI and business communication are always moving rapidly. It’s challenging to be a digital marketer these days and more over with tech like AI (Artifical Intelligence) rushing in, and one must always stay current to catch it. Being a digital marketing and AI trainer, he is super passionate about helping people get on online platforms.

Since most people find the world of digital marketing, AI and business communication to be complex because of all jargon and terms (yes, it’s sometimes like cutting through a thick unknown jungle at first), it is his joy to witness the success of others being able to gain clarity and market themselves authentically in the marketplace through digital marketing, content and work productivity means.

Mike’s training incorporates NLP techniques to deliver high-impact and effective results.

More About Me
mikecheong eUsahawan

Certified HRDC Trainer

Empowered to train and upskill the Malaysian workforce, business owners, and communities

eUsahawan Trainer: Digital Marketing

Malaysian Digital Economy Corporation
Training Malaysian citizens to take their business online via digital marketing tools

Copywriter and Digital Content Producer

Creating SEO ranking blog articles and content posting to help clients rank on search engines

Start Your Digital Marketing Training Journey through NLP Today

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What Others Say About Mike Cheong

Mike Cheong - Penang eUsahawan Digital Marketing Training
Mike Cheong - Penang eUsahawan Digital Marketing Training
4.9
Based on 105 reviews
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Che Faizah Che RoslanChe Faizah Che Roslan
08:49 01 Mar 23
A very helpful trainer. Explaine all the topics clearly with full of examples. Engage with all the participants. TQ sir!
Tan IrisyTan Irisy
00:52 12 Jun 22
Attended Mike's eUsahawan Digital Marketing Training, he is thorough and detailed. Enjoy his sharing and guidance on Canva, FB business, and many others.Hope to attend more of his classes again.
Barry TehBarry Teh
09:56 03 Jun 22
Mike's presence definitely made a difference in the training with his friendly and easy going approach. He presented well and his explanation was easy to understand. Glad to have been able to learn new info in this era of technology and social media. Thank you.
Shin Ming OoiShin Ming Ooi
09:53 03 Jun 22
Just attended e Usahawan / Digital marketing full day training class conducted by Mike.Mike is a very patience coach. He answered all our classmates concerns & questions.He showed us the live demo to apply the knowledge of the topic.Appreciate ur effort. Well done. Refreshing class & new ideas from you.
Jim “oldscotch” BeemJim “oldscotch” Beem
09:51 03 Jun 22
The course presentation was very professionally done. Mike has a great awareness of the subjects covered. I learnt a lot about the latest developments in digital marketing. Looking forward to implementing it in my own business.
Sam SanjeeviSam Sanjeevi
09:50 03 Jun 22
Mike is a open, friendly and helpful trainer. I like his enthusiasm and passion when facilitating the class. The class conducted by Mike is interactive and engaging. More should come and attend his class. Recommended 👍🏼
Alan GohAlan Goh
09:50 03 Jun 22
Just attended the MDEC eUsahawan Face to Face physical training conducted by Coach Michael and it was great. Mike is a friendly, effective and patient trainer and he delivered the content well. I learnt a lot about sites and platform that can be used as a business owner.
CHEONG AMELIACHEONG AMELIA
12:08 07 Aug 21
If you wish to market your products or services for your small biz enterprises or your homemade products, Coach Mike will be able to help you. His training sessions is simple and easier to understand. Do ask Coach on questions you have in mind in related to e-commerce because he will be able to answers your questions. Presentation slides very informative and full of real life example on how we can market our products or services to our target markets. Do look out for his next training to further enhance your knowledge and skills on digital marketing. Well done Coach Mike!! 👍
Shahrul Adnan RamlanShahrul Adnan Ramlan
13:38 20 Jun 21
2 hours of coaching session with Coach Mike was well spent and worth every second! He knows how to observe his client and makes his coaching to be properly tailored to the client's way to his/her dream job. After completing my coaching session with him, I feel more optimistic and thanks to him for making me to be more tactful in my job-searching. Coach Mike might be a missing puzzle that a job-hunter has been searching for in order to achieve his/her dream job. His dedication and encouraging tips are able to get me back on right track in going forward in my job-searching journey.
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Common Questions

Digital marketing courses can be delivered both using Online (preferable) and Offline methods. For online digital marketing training (or any training for that matter), students would need to have a computer, stable internet access and focused space for optimum effective learning. 

It depends on the class. Since Mike is an HRDCorp Certified Trainer (Previously HRDF), trainings are claimable. Mike also does non-HRDC courses, which are open to the public, and anyone can join in. However, such classes are subject to availability.

Generally speaking, it is preferable to have group classes as Mike encourages community learning. With, 1-on-1 class with Michael are available but on limited offer. The class will include materials (selected topics) and an attendance certification.

Not if trainings are conducted online. You can do the classes via live Internet video conferencing. Some travel is needed for physical classes if training is undertaken out-of-office, which HR or Training Provider will arrange and confirm the training venue. Currently, Mike is Penang based, so that is his base location.

If you are a training provider or looking for training for your corporate organization, we can even conduct the class at your premises or venue of choice. Let’s get in touch to discuss more.

If you are looking for digital marketing training Penang, then yes, indeed! However, with the power of the internet, you can also attend and join in from anywhere in the world. I would be available for travel arrangements for digital marketing training in Malaysia or anywhere else but through prior agreements.


For example, if you are based in Malaysia, specifically Penang, you can attend the live seminar here in Malaysia. If you are in Jakarta, you are more than welcome to participate in the workshop via an online webinar. If you are in California, you are more than welcome to attend the seminar via Zoom conference.

Our digital marketing courses currently consists of the modules of “Digital Marketing 101”, “Digital Marketing Framework for beginners”, and “Copywriting and Content Marketing: It’s time to power up”. Other than digital marketing training topics, here are some other modules that are available too “NLP for Entrepreneurs”, “NLP for Salespeople” and “NLP for Social Media Marketing”.


Some of the digital marketing topics that will be covered are Facebook marketing, digital marketing concepts, what and which digital marketing efforts to embark on, inbound marketing, having an online presence, hot digital marketing techniques, marketing from SEO, business idea generation, online advertising, how to use basic analytic tools, Search Engine Optimization, coming up with the right marketing content, using Instagram marketing, content marketing fundamentals, SEO tools and many others that are currently popular among digital marketing professionals in the marketing industry.

Social media has become a critical part of today’s marketing mix. In fact, it has eclipsed TV, direct mail and newspapers as the significant way customers learn about your products and services. Yet, most businesses don’t have a single person who understands the potential of online marketing strategies, digital marketing analytics, online marketing channels, or how to exploit it for business advantage. That’s where this training come in to clarify your goals, sharpen your sales angle through laser targeting your customer sentimentalization and crafting the right marketing message using the right marketing mix for effective reach.


With the amount of marketing budget spent, are you really reaching and having constant contact targeted audience and utilizing the right digital strategy? Or are you struggling with marketing content because you don’t know the actual pain and gains of your potential customers? The digital world is fast-paced, and this comprehensive program is here to help you master basic and advanced concepts to get your content marketing fundamentals right.

It depends on the attendee’s needs and the digital marketing topics required. The price for groups, teams and one-on-one training varies. However, if you are interested, please email [email protected] for details

You should be prepared with your questions and be ready to ask questions too. However, unless specified, you do not need to bring any materials to this class. All materials will be provided for you and most of them are digital-based for hands-on projects that will be conducted in class.

This class is for anyone who needs a turbo boost in their marketing efforts in the digital world. Whether you are a beginner or an advanced marketer, this class is for you.


Mike works well with Training Providers (TP), Government Agencies, Training Agencies, Non-Profit Organizations (NGO), Corporate Companies and Various Organizations. He is experienced in both online (especially online) and offline (physical) content deliveries.

With hands-on projects, you will learn the importance of understanding your customer and what drives them, How to understand your customers better using NLP and how to craft laser-targeted messaging that resonates, How to identify and use the different channels and media to reach your customers most effectively, How to create a world-class sales message using “Copywriting Secrets” that are used by popular and giant successful companies till today, and much, much more!… all designed to supercharge your marketing engine and help you achieve rapid revenue expansion.

You should expect excellence. I will give you the best training possible and do my best to ensure you walk away a better marketer who can market your company, organization, business, or yourself digitally and gain an unfair advantage in the world of online marketing. There have been many testimonials of transformation after working with me. Classes are delivered in an easy-to-understand, non-complex and perfect even for beginners who do not know much about the online marketing world.

No. None whatsoever. If you come to a class or training session I am giving, you don’t need any special skills to get value. You may need some basic social media understanding, computer skills and stable internet (for online classes) to engage fully during the training. However, in today’s world, that is like saying you need to have a driver’s license to get in a car. Almost anyone can drive, but you should still get an instructor to teach you how to drive safely and well.

Trainings are usually conducted for two to 5 days, starting from 9.00 am to 5.00 pm. There are also several one-day packages or special programs that can be worked out according to your needs.

Any business! Whether you are an individual, a small entrepreneur, a large corporation, a government agency, or any other type of organization, you will benefit significantly from the skills marketing classes.


You see, no matter what business you are in, there is always competition…. And…. Competition Is Forever! What this means for you, as a marketer, is that your customers (or clients) are always watching for new and better ways to do things. And, if they find a new and better way to do things, you got to start marketing to them the right way.

The first step is to get started with your own personal research! Start by researching various marketing strategies of similar businesses in your niche that have proven effective. Start putting them together in your own unique way till you come up with something that works for you. Next, you need to research various digital marketing strategies and tactics. There are several accessible sources of information on the internet where you can get started with your research.


OR you can just take the shortcut and book a training class with me to guide you through the step-by-step of the digital marketing world. In this class, you will look deeply into your business niche, craft your unique offer, and learn how to present it to the world so that it stands out irresistibly to others.
Get started reading and exploring the world of online marketing today! I also share marketing tips on my blog post here, tricks, hacks, and some things you can do to improve your marketing skills here.

There are many digital marketing training providers and trainers out there but what makes Mikes class special is his uniqueness to simplify the complicated. Trainings are conducted easy-to-learn, and Mike utilizes NLP techniques to make classes lively, engaging, and memorable.

You can reach him at [email protected]. You can also visit Mikes website at www.mikecheong.com or WhatsApp him for more details or information too.

Digital Marketing Training Penang Michael Cheong

Start Your Digital Marketing Training Journey through NLP Today.

It’s time to take your marketing skills to the next level.

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